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PUBLIC RELATIONS |
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P.R. companies create publicity. We probably know more about Richard Branson than we do about Virgin Money simply because Branson strongly believes that good P.R. promotes his brands.
Before you become a good P.R. executive, we have to find what creative, imaginative skills you have, together with your potential administrative ability to write, direct and produce your own material. You need to be a people person. Friendly, logical, positive and charming.
It costs big bucks to place Advertising in media. Generally the P.R. results that we see at all levels of media are paid for by big P.R. companies at no cost which makes the whole process of Public Relations one of persuasive seduction.
Our training program will develop your skills in this direction. You will become a more positive person.
You will eventually be able to gain the confidence of the nastiest client or calmly address a whole boardroom full of grey suits.
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