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DISCOVERY COURSE |
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ART DIRECTION |
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COPY WRITING |
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This compulsory one term course is a golden opportunity to spend ten weeks in an advertising agency environment. You’ll meet the people.
You’ll see how the ads are produced. You’ll visit printers and studios, you’ll meet models and
directors who enjoy the cutting edge of the industry. |
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As an Art Director you will become the most vital segment of a creative studio anywhere in the world. Together with a copywriter, you both create and execute the work seen across all media. |
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A good writer is a different breed of person. You start to write at school. If you have what it takes to be a writer, we can develop that talent into training you to be a copywriter. |
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GRAPHIC DESIGN |
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PHOTOGRAPHY |
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PUBLIC RELATIONS |
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Imagine walking into a supermarket full of products without labels. We glamorize packaging
to attract customers. We also try to make one bag of dog food look totally different from another bag of dog food. |
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Pick up a magazine and drool over those marvellous fashion pics. Gorgeous models. Idyllic
locations. Warm seas. Cool breezes. Tons of food and booze, and suddenly the world’s a great place to work in. |
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P.R. companies create publicity. We probably know more about Richard Branson than we do about Virgin Money simply because Branson strongly believes that good P.R. promotes his brands. |
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COMPUTER TRAINING |
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MARKETING |
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CLIENT SERVICE |
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In this Industry, the computer is KING. It’s faster, more accurate and doesn’t talk back. It’s also unlimited in its ability to proliferate the many levels of information that’s so necessary in this business of Advertising. |
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The success of any product is the sole responsibility of the marketing manager who provides the public with a product thats the right colour, the right price and sold in the right store, at the right time. |
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This career choice is not simply administrative. Market research, consumer behaviour, budgeting, market trends, competitive product comparisons represent some of the many aspects of the commercial world in which an executive per forms. |
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