Copywriting is an art form which, together with visual material, coerces consumers to purchase a variety of products. Ama-glug-glug, Sunny skies, biltong and Cheverolet, Dem Stones and all that ingenious copy has driven world famous Advertising campaigns. Scriptwriting; which applies to all of the audio-video mediums, is a natural extension of copywriting with the added incentive of directing your own material, in sound and post-production studios.
Promotional material, in all its’ forms, is also generated by copywriters working with computer software to produce brilliant material from direct mail to hoardings, from corporate brochures to magazine supplements.