Creative Directors are the main people who contribute their talents throughout the agencies. Art Directors, manipulate the pictures, headlines and graphic material into print material which is often transposed onto both the large and small screens. The visualisers and layout artists then refine this material which is often transposed onto both the large and small screens. They then refine this material into perfectly executed Advertising across all media levels. DTP (Desk Top Publishing) is better explained on our Computer Training web page. All these positions go to highly-trained individuals who each specialise in their own field.